Beau’s Full Time IPA Gets a New Identity Called About Time IPA

Beau’s Full Time IPA Gets a New Identity Called About Time IPA

Beau’s Brewing Co. is rebranding its Full Time IPA to be called About Time IPA. The can artwork will feature the name and portrait of a local champion of social justice who has overcome adversity and is working to make the world a better place. Beau’s is looking to its fans to nominate the person who will be featured on the can.

Fans can nominate themselves or someone they know who lives in Ontario or Quebec. They are particularly encouraging nominations of people who are Black and/or Indigenous and/or people of colour, 2SLGBTQ+ or people with disabilities. Once the first feature is chosen by our special committee, nominations will reopen.

“Beer should be inclusive to everyone. Rebranding our beer to bring awareness for social justice heroes is one way we are trying to elevate the human spirit,” says Beau’s co-founder and CEO, Steve Beauchesne.

The first cans of About Time IPA will roll out early next year. About Time IPA will have the same recipe and hop-tastic awesomeness as our Full Time IPA.

For more information, visit beaus.ca/about-time